Case study:

Creation of videos for Bayés Salut’s new medical imaging portal

Click or scan the QR code with your mobile phone and you’ll see the version optimized for mobile devices and social media.

Client
Bayés Consultori, a leading private medical center in Osona, Catalonia (Spain), has launched a new digital portal to access medical imaging test results.

Challenge
Communicate the new service clearly and reduce patient doubts, with content adaptable to different profiles and digital channels (website, social media, WhatsApp, internal screens).

Solution
ONODO has produced two short and complementary videos:

1. Introductory video: Presentation of the portal and its benefits.
2. Tutorial video: Step-by-step guide to access, view, download and share results.

Key features

• Short formats to maximize retention
• Subtitles and adaptation to multiple formats
• Visual style aligned with the corporate identity

Benefits of segmented short videos
✔ Easy to understand for different user profiles
✔ Reusable across all digital channels
✔ Reduce recurring inquiries
✔ Improve patient experience and autonomy

Results

✔ Fewer questions and less dependency on patient support
✔ Clear communication of the new service
✔ Two versatile, multi-channel audiovisual pieces
✔ Improved understanding and use of the digital portal