{"id":6078,"date":"2026-01-20T18:57:21","date_gmt":"2026-01-20T18:57:21","guid":{"rendered":"https:\/\/www.onodo.com\/vera\/"},"modified":"2026-01-20T19:46:28","modified_gmt":"2026-01-20T19:46:28","slug":"vera","status":"publish","type":"page","link":"https:\/\/www.onodo.com\/ca\/vera\/","title":{"rendered":"Vera: V\u00eddeo promocional i guia pas a pas"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-left\">Cas d\u2019\u00e8xit:<\/h1>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">V\u00eddeo de llan\u00e7ament i v\u00eddeo guia pas a pas de la nova xarxa m\u00f2bil 5G de Vera<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/videocover-vera-intro.jpg\" preload=\"none\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-INTRO-16-9-1080p-260108.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/videocover-vera-guide.jpg\" preload=\"none\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-MANUAL-16-9-1080p.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-INTRO-9-16-1080p.mp4\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"390\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode.png\" alt=\"\" class=\"wp-image-6089\" srcset=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode.png 390w, https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode-300x300.png 300w, https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode-150x150.png 150w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Clica o captura el codi QR amb el m\u00f2bil i veur\u00e0s la versi\u00f3 optimitzada per a m\u00f2bils i xarxes socials.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Client<\/strong><br>Vera, l&#8217;operador catal\u00e0 de telefonia m\u00f2bil de refer\u00e8ncia, ha llan\u00e7at la seva nova xarxa m\u00f2bil 5G m\u00e9s potent fins ara, dissenyada per oferir una connectivitat m\u00e9s r\u00e0pida, estable i fiable.<\/p>\n\n\n\n<p><strong>Repte<\/strong><br>Comunicar els beneficis de la nova xarxa 5G de manera clara i atractiva, tot ajudant els usuaris a entendre com activar i utilitzar el servei pas a pas. El contingut havia de ser accessible per a diferents perfils d\u2019usuari i adequat per a m\u00faltiples canals de comunicaci\u00f3.<\/p>\n\n\n\n<p><strong>Soluci\u00f3<\/strong><br>ONODO ha produ\u00eft dos v\u00eddeos curts i complementaris:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>V\u00eddeo promocional:<\/strong> Introducci\u00f3 a la nova xarxa 5G de Vera, destacant-ne la velocitat, la cobertura i els principals avantatges.<\/li>\n\n\n\n<li><strong>V\u00eddeo tutorial:<\/strong> Guia pas a pas que explica com activar el servei 5G, comprovar la compatibilitat del dispositiu i comen\u00e7ar a utilitzar la nova xarxa.<\/li>\n<\/ol>\n\n\n\n<p><strong>Caracter\u00edstiques clau<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formats curts per maximitzar la claredat i la retenci\u00f3<\/li>\n\n\n\n<li>Narrativa visual clara i centrada en l\u2019usuari<\/li>\n\n\n\n<li>Estil visual alineat amb la identitat de marca de Vera<\/li>\n\n\n\n<li>Adaptacions per a m\u00faltiples formats digitals<\/li>\n<\/ul>\n\n\n\n<p><strong>Beneficis dels v\u00eddeos curts segmentats<\/strong><br>\u2714 Separaci\u00f3 clara entre contingut promocional i instructiu<br>\u2714 F\u00e0cil d\u2019entendre tant per a tots els usuaris<br>\u2714 Reutilitzables a la web, les xarxes socials i les comunicacions amb clients<br>\u2714 Reducci\u00f3 de dubtes recurrents i de sol\u00b7licituds al servei d\u2019atenci\u00f3 al client<\/p>\n\n\n\n<p><strong>Resultats<\/strong><\/p>\n\n\n\n<p>\u2714 Comunicaci\u00f3 clara i efectiva de la nova xarxa m\u00f2bil 5G de Vera<br>\u2714 Millora de la comprensi\u00f3 i l\u2019adopci\u00f3 del servei per part dels usuaris<br>\u2714 Dues peces audiovisuals vers\u00e0tils i multicanal<br>\u2714 Menys dubtes i incid\u00e8ncies durant l\u2019activaci\u00f3 i el primer \u00fas de la xarxa 5G<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cas d\u2019\u00e8xit: V\u00eddeo de llan\u00e7ament i v\u00eddeo guia pas a pas de la nova xarxa m\u00f2bil 5G de Vera Clica &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6078","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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