{"id":6080,"date":"2026-01-20T18:57:21","date_gmt":"2026-01-20T18:57:21","guid":{"rendered":"https:\/\/www.onodo.com\/vera\/"},"modified":"2026-01-20T19:49:17","modified_gmt":"2026-01-20T19:49:17","slug":"vera","status":"publish","type":"page","link":"https:\/\/www.onodo.com\/es\/vera\/","title":{"rendered":"Vera: Video promocional y gu\u00eda"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-left\">Caso de \u00e9xito:<\/h1>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">V\u00eddeo de lanzamiento y v\u00eddeo gu\u00eda paso a paso de la nueva red m\u00f3vil 5G de Vera<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/videocover-vera-intro.jpg\" preload=\"none\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-INTRO-16-9-1080p-260108.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/videocover-vera-guide.jpg\" preload=\"none\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-MANUAL-16-9-1080p.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/VERA-NOVA-XARXA-INTRO-9-16-1080p.mp4\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"390\" src=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode.png\" alt=\"\" class=\"wp-image-6089\" srcset=\"https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode.png 390w, https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode-300x300.png 300w, https:\/\/www.onodo.com\/wp-content\/uploads\/2026\/01\/vera-QRcode-150x150.png 150w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Haz clic o escanea el c\u00f3digo QR con tu m\u00f3vil y ver\u00e1s la versi\u00f3n optimizada para m\u00f3viles y redes sociales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Cliente<\/strong><br>Vera, el operador catal\u00e1n de telefon\u00eda m\u00f3vil de referencia, ha lanzado su nueva red m\u00f3vil 5G, la m\u00e1s potente hasta la fecha, dise\u00f1ada para ofrecer una conectividad m\u00e1s r\u00e1pida, estable y fiable.<\/p>\n\n\n\n<p><strong>Reto<\/strong><br>Comunicar los beneficios de la nueva red 5G de forma clara y atractiva, ayudando a los usuarios a entender c\u00f3mo activar y utilizar el servicio paso a paso. El contenido deb\u00eda ser accesible para distintos perfiles de usuario y adecuado para m\u00faltiples canales de comunicaci\u00f3n.<\/p>\n\n\n\n<p><strong>Soluci\u00f3n<\/strong><br>ONODO ha producido dos v\u00eddeos cortos y complementarios:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>V\u00eddeo promocional:<\/strong> Introducci\u00f3n a la nueva red 5G de Vera, destacando su velocidad, cobertura y principales ventajas.<\/li>\n\n\n\n<li><strong>V\u00eddeo tutorial:<\/strong> Gu\u00eda paso a paso que explica c\u00f3mo activar el servicio 5G, comprobar la compatibilidad del dispositivo y empezar a utilizar la nueva red.<\/li>\n<\/ol>\n\n\n\n<p><strong>Caracter\u00edsticas clave<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formatos cortos para maximizar la claridad y la retenci\u00f3n<\/li>\n\n\n\n<li>Narrativa visual clara y centrada en el usuario<\/li>\n\n\n\n<li>Estilo visual alineado con la identidad de marca de Vera<\/li>\n\n\n\n<li>Adaptaciones para m\u00faltiples formatos digitales<\/li>\n<\/ul>\n\n\n\n<p><strong>Beneficios de los v\u00eddeos cortos segmentados<\/strong><br>\u2714 Separaci\u00f3n clara entre contenido promocional e instructivo<br>\u2714 F\u00e1cil de entender para todo tipo de usuarios<br>\u2714 Reutilizables en la web, las redes sociales y las comunicaciones con clientes<br>\u2714 Reducci\u00f3n de dudas recurrentes y de solicitudes al servicio de atenci\u00f3n al cliente<\/p>\n\n\n\n<p><strong>Resultados<\/strong><\/p>\n\n\n\n<p>\u2714 Comunicaci\u00f3n clara y efectiva de la nueva red m\u00f3vil 5G de Vera<br>\u2714 Mejora de la comprensi\u00f3n y adopci\u00f3n del servicio por parte de los usuarios<br>\u2714 Dos piezas audiovisuales vers\u00e1tiles y multicanal<br>\u2714 Menos dudas e incidencias durante la activaci\u00f3n y el primer uso de la red 5G<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito: V\u00eddeo de lanzamiento y v\u00eddeo gu\u00eda paso a paso de la nueva red m\u00f3vil 5G de Vera &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6080","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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