Case study:

Launching Vera’s Most Powerful 5G Network Through Video

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Client
Vera, a leading Catalan telecommunications company, has launched its most powerful 5G mobile network to date, designed to deliver faster, more stable and reliable connectivity.

Challenge
Communicate the benefits of the new 5G network clearly and engagingly, while also helping users understand how to activate and use the service step by step. The content needed to be accessible to different user profiles and suitable for multiple communication channels.

Solution
ONODO produced two short and complementary videos:

  1. Promotional video: Introduction to Vera’s new 5G network, highlighting its speed, coverage and key advantages.
  2. Tutorial video: Step-by-step guide explaining how to activate the 5G service, check device compatibility and start using the new network.

Key features

  • Short formats to maximise clarity and retention
  • Clear, user-focused visual storytelling
  • Visual style aligned with Vera’s brand identity
  • Subtitles and adaptations for multiple digital formats

Benefits of segmented short videos
✔ Clear separation between inspirational and instructional content
✔ Easy to understand for both technical and non-technical users
✔ Reusable across web, social media and customer communications
✔ Reduced customer doubts and support requests

Results

✔ Clear and effective communication of Vera’s new 5G mobile network
✔ Improved user understanding and service adoption
✔ Two versatile audiovisual pieces for multi-channel use
✔ Reduced friction during activation and first use of the 5G network